World Judo Championships Juniors

March, 2023

Sports

World Judo Championships Juniors


We developed the logo and communication axis for the 2023 Junior World Championship in Odivelas.

The brief


The objective was to convey the strength, dynamism, explosion, tradition and culture of judo through a simple and impactful design.
The logo features the name “JUDO” inside a tatami, with strong weights and cuts that resemble the knot on the belt used by athletes. The characteristic square with the colors of the Portuguese flag represents the host country of the race.

Approach


The communication axis is made up of a blurred instant that illustrates the technique applied to the opponent. The image conveys the energy and strength of the sport.


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We also developed videos and motion graphics to accompany the transmission of the event.


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