Cafrica

April, 2024

Food & Drinks

Cafrica


Coffee with a Purpose, Directly from the Heart of Angola

The brief


Alimo, renowned for its excellence and product variety, takes another step towards innovation with CAFRICA, a 100% Angolan coffee that transcends mere consumption. Born from a passion for quality and a commitment to sustainable development, the goal of this project was clear: to differentiate 100% Angolan origin coffee from the rest of the soluble coffee range of different, undifferentiated origins, conveying the history, origin, and tradition of the country's coffee.

Approach


The carefully applied scientific illustration technique on the packaging of CAFRICA 100% ANGOLA - OURO NEGRO and PÉROLA NEGRA - was developed to express all the deep tradition and knowledge rooted in Angola's communities about the coffee culture and its life cycle.
From the plant to the preparation of the grain for consumption by all. The illustrated biology represents the various stages of development of the coffee bean, from the peduncle to the berry, passing through the moments of development and growth of the grain. The inspiration in the importance of the cultural heritage of coffee elevates the brand to a vision of innovation and future.


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Renowned for its excellence and product variety


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