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The joy of healthy eating without sacrificing flavor

This design was created to demonstrate that healthy snacks can be both flavorful and fun — a celebration of taste, wellbeing, and visual appeal.

Using a playful and modern visual style, the graphics and typography draw direct inspiration from the circular shape of lentils — the core ingredient of the product. These soft, rounded forms are echoed throughout the design, conveying a sense of simplicity, approachability, and natural origin.

From a conceptual standpoint, the visual identity was built around the idea of balance — between nutrition and pleasure, functionality and aesthetic. The graphic system leverages repetition of circular elements to create dynamic compositions that are both structured and organic, reinforcing the notion of lentils as wholesome and versatile.

With a clean base of natural cream and black, each flavor is accented with a bold, vibrant color that evokes its unique taste and personality, while also ensuring clear differentiation across the range. This strategic use of color not only enhances shelf visibility but also contributes to a cohesive and memorable brand presence.

LentiBites are positioned as a healthy, delicious alternative to traditional snacks. The packaging reflects this balance of health and indulgence — showing that healthy snacking can be vibrant, satisfying, and joyful.