l’Avela

November, 2021

Food & Drinks

l’Avela


“Alimo approached Duplo to create the face of their new hazelnut cream, helping the brand stand out in a premium market.”

Inês Gonçalves - Graphic & Web Designer

The brief


Food is one of the ways to get to know a place, a culture or a country. A sensory journey, to taste and feel the characteristics and influences of each ingredient.

With the motto of spreading joy, l'Avela presents itself to the market as a product that provides total immersion in the flavor of hazelnuts. A cream that aims to give the public the true flavor of hazelnut, with the cocoa mixture that promises to give an intense sensory experience that will stay in everyone's memory.

Approach


This was another job within the market that we have worked with for so many years and that we know deeply.

In a very volatile market and, obviously, in addition to the quality and price of the product, it is essential to present an image that is compatible with the product but also distinguishes itself from its competitors. A Packaging and Outer box project for a premium product that promises to spread the joy of eating hazelnut cream.


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“Designed to attract consumers to a new premium product within its segment, while at the same time distinguishing itself from its direct competitors with a friendly approach.”


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