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Bringing Italy to Your Home with Alimo Spaghetti

The inspirational effort needed to give an image that has an impact is huge. Several hours of discussion and critical analysis are needed regarding the approach to be taken, in conjunction with the client's strategy.

The colors chosen for the base not only of the product but also of the entire communication are navy blue and gold, as they are the colors that most convey confidence, power, wealth and authority, as well as a feeling of elegance and sophistication.

Given our experience in three-dimensional modeling, we took advantage of this expertise to implement lettering. It ended up giving a completely different texture to what would be possible, with an almost palpable and real air, where the letters are made from pasta.

This product has origins in the best selections of Italian spaghetti so there could be something that would remind the consumer that this would not be a conventional spaghetti, but one that would make them travel to the Italian wheat fields. Therefore, a small badge was also designed on the package, with the Italian flag, keeping the colors in line with the rest of the look.

The opening of the package gives credibility to the product because the consumer knows exactly what he is going to buy since he can see it.

For any product launch, you must have a strong and well-defined branding strategy. In order for everything to go as smoothly as possible, we also designed some billboards to be spread throughout the key cities, filling the landscape with full packaging as a billboard. We also took advantage of the company's distribution trucks to help with the activation of the brand, painting them with the brand's new spaghetti.
The result is a package that stands out from the rest of its competitors, giving an upper hand to the company.