Agricore
September, 2024
Industrials
Agricore
Agricore, a milestone in Angola's economic transition, needed a visual identity that reflected its ambition, commitment, and transformative impact.
The brief
The creation of the new brand was a meticulous process that involved a deep immersion in the company's universe and the reality of the Angolan agricultural sector.
The challenge was to create a brand that went beyond a simple logo, one that conveyed the essence of Agricore and inspired trust and admiration in all its audiences. The solution found was to build a visually rich narrative that connected the brand with the company's values and the aspirations of the Angolan people.
Approach
Agricore's new visual identity is characterized by solid lines and geometric shapes that evoke strength, stability, and growth. The color palette, predominantly green and blue, conveys a sense of renewal, hope, and connection to nature. The logo, with its minimalist and elegant forms, is a symbol of modernity and innovation.
The pictograms and illustrations developed for Agricore are more than just graphic elements. They tell stories, convey ideas, and evoke emotions. Each image is a visual representation of the company's values and the challenges it faces. The iconography is versatile and can be applied to a variety of communication materials, from annual reports to advertising campaigns.