Bullion
May, 2024
Transport
Bullion
"DRIVE WITHOUT LIMITS. CREATE YOUR PATH. CREATE YOUR STYLE!”
The brief
Bullion is the new motorcycle brand established by the MAFRICOM group. The graphic approach for Bullion was based on creating a brand that instantly inspires confidence, offering new possibilities for freedom, time, and mobility.
Approach
Designed to inspire confidence and empower riders, we’ve developed a timeless brand that reflects the core values: passion for performance, precision, and personal empowerment - “self empowering”. Every detail, from the sleek lines of the logo to the powerful color palette, is meticulously crafted to evoke a sense of adventure and excitement.
Evoking the motor world, we designed a bold and strong brand with every detail meticulously crafted to capture the essence of freedom, adventure, and passion for open roads.