Académica Coimbra

May, 2024

Sports

Académica Coimbra


The new Académica lettering: Tradition and Innovation, side by side

The brief


The objective was to develop a design that would simultaneously honor the rich history and tradition of Académica, connect with new generations, and unite the academic community. The proposal sought to create a visual identity that reflected the institution's energy and innovation, while remaining true to its roots and values. The idea was to build a design that would bridge the gap between Académica's glorious past and promising future, fostering a sense of belonging and pride among its members.

Approach


The new Académica lettering is more than just a visual identity, it's a celebration of the club's rich history and vibrant spirit. Inspired by the strength and dynamism of the Briosa, the design evokes the passion of its fans and the energy of its players.

The modern and impactful typography unites the club's tradition with innovation, creating a striking and memorable visual. The numbers, which reference the conquest of the Portuguese Cup and the number of players on the field, reinforce the bond between the club and its supporters. With a direct, dynamic, modern, and energetic design, the new Académica lettering aims to bring the club closer to its fans, breaking down generational barriers and strengthening the brand's identity.


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Fintas was an initiative of Duplo Network aimed at redesigning Académica's iconic mascot, giving it a modern, friendly and dynamic makeover.


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