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Masolo Business Centre

The iconic building formerly known as “Block Buster,” situated along Porto’s Circunvalação ring road, has been rebranded as Masolo Business Centre, marking a strategic repositioning within the urban and commercial landscape.

Duplo Network has reinstated the original name, now reinterpreted through a bold and contemporary brand identity that aligns with the building’s architectural expression and structural prominence.

The new symbol is directly inspired by the volumetric solidity of the structure itself — a stylised block defined by 60° chamfers and angular geometry, forming a distinctive and modern “M.” This emblem serves as the centre’s new visual signature: precise, enduring, and immediately recognisable.

This identity marks the beginning of a new chapter, driven by a clear vision and underpinned by principles of architectural coherence, functional design, and brand differentiation.