Mafcom Motors

January, 2023


Mafcom Motors

“A good logo can be a very effective trademark for a company, institution or event, making any further written explanation superfluous. The logo must be simple and must embody a forceful representation of the subject or object, and its shape must be memorable and easy to understand.”

Josef Muller-Brockmann

The brief

The modernist monogram design “MM” developed for “Mafcom Motors” was designed to resist the passage of time as much as possible.


The double “M”, inspired by the aesthetics of the industrial brands of the second half of the 20th century, was the motto for the creation of the graphic communication system that identifies the new motorized business segment of our client.

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The visual language supported by simple geometry and clear and comprehensive forms, transmits persuasively, a message of movement, reliability and confidence.

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