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Technology, innovation, and precision with a profound human touch.

We embarked on a transformative journey with JPSW, a manufacturer and supplier of pharmaceutical products in Africa. Our mission was clear: to craft a brand that seamlessly blends technology, innovation, and precision with a profound human touch.

In the first phase of the project, we meticulously sculpted the identity of JPSW. The iconic pharmaceutical cross in the logo ingeniously emerges from the letters of the brand itself, symbolizing the intersection of technology and human care.

But our work didn't stop there. Recognizing the critical role of user experience in the pharmaceutical realm, we revolutionized JPSW's packaging system. We understood that clarity in medication information is paramount, and thus, our design revolves around four key factors: Active Ingredient, Dosage, Age Group, and Therapeutical Form.

To address the challenge of similar-looking products, we devised a system that not only aids patients but also empowers pharmaceutical staff to avoid errors. Each active ingredient is assigned a distinctive color, creating a visual language that speaks directly to the user. Dosage is intuitively communicated through the size of pattern elements — small for low dosage, large for high dosage.

For pediatric products, we injected a playful spirit into the design. Graphics for children's medication not only feature the primary active ingredient color but also incorporate three additional vibrant hues, resonating with the innocence and joy of infancy.

Recognizing the diversity of pharmaceutical forms, we introduced clear and concise pictograms to represent therapeutic forms. These visual cues enhance comprehension for both patients and healthcare professionals, ensuring a seamless and error-free experience.

Our primary objective stood unmistakably defined — to assist people in navigating the intricate world of medicine with confidence. By designing a system that prioritizes accuracy, innovation, and user-friendliness, we empower individuals to make informed decisions about their health.