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Care for every teeth

Credent is a new toothpaste and oral hygiene brand that promotes oral health. The brand is launched with 3 lines of toothpastes. The graphic approach for credent was based on creating a modern brand that stood out from it's competitors and buildt trust with it's community.

The graphic approach for credent was based on creating a modern brand that stood out from it's competitors and buildt trust within the community.The brand logo reflect lines based on our teeth and the packaging We have also created a mascot, Toof. A friendly and appealing mascot for all ages.
It was developed to be simple and direct: the name comes from the word Tooth and is a rabbit, an animal often associated with white and strong teeth, synonymous with Credent toothpaste!

The usage of purple was a very important decision, since it’s a color that is not often seen in the hygiene section of a supermarket. Therefore it stands out and gives a sense of uniqueness to Credent.

The mascot

Toof isn't just a rabbit, he's an astronaut and an adventurer, a way to represent the brand's revolutionary approach.Branding allows a creation of a character related to the product, which captures the public's attention, strengthens the identity and amplifies Credent's presence.

The mascot was developed to be applied in different ways: offline and online through a variety of illustrations and videos expressions that suit the context of use, commercial or educational. Special attention was given to its educational use for children in order to raise awareness and teach children about the importance of oral hygiene. An approach that helps reinforce the brand's message, build trust with the public and promote oral health.