July, 2023



Blueworks is a technological company that has been developing innovative systems to support Ophthalmology.

The brief

Based on this idea of modernity and tecnhological advance, we’ve developed a branding that symbolizes excellence in the eyecare world, while embrancing its future.

At the heart of this logo lies the letter “B” – bold, dynamic, and distinct.


Our design subtly incorporates the shape of interconnected convex lenses that resemble the network found in eyewear technology. These shapes evoke a sense of innovation and progress, signifying the brand’s dedication to staying at the forefront of ophthalmic advancements.

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Moreover, they form an interplay of light and shadow, a visual testament to the clarity and precision that “Blueworks” brings to its solutions.

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