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Bloco Zero identifies itself as a strong, stable and solid company that seeks to reposition itself as a group of companies with vertical solutions.
(…) A construction company focused on quality with a technologically oriented approach that is based on the company's traditional values, combining the best of construction techniques and modern good management practices.
This proposal intends to point out ideas that seek to bring a vision of transformation and revitalization of the future organization of Bloco Zero.
It proposes ways for the visual expression of your speech that help
in the organization of a consistent adaptation and in line with the values adopted to the different communication channels in which it needs to express itself. — Graphics, environments, digital, web or video.
It intends to bring a modern and organized vision of the company that is capable of motivating workers, giving confidence to partners and attracting interest from future customers and investors.
The new “wordmark” proposal is based on a modular construction structure of the letters,
which, in harmony with the designed symbol, objectively confer a technical aesthetic
to the design that thus reinforces with greater clarity the segment of its activity.
The set was carefully designed to withstand time, resulting in a more linear, immediate and objective reading.
The basic ideas of simplification and pragmatism where “less is more”, were at the origin of the design of the symbol, which through the diagonal representation, the square and the rounded external shape, intend to summarize in a single element the corporate designation of the company.
The Block through the Square represented in the center and the Zero in its direct representation through the external rounded shape with the diagonal that crosses it.
It is a minimal, solid and friendly-looking symbol, in which its presence directs and draws attention.
In order to reinforce the brand's visual expression, complementing it with a dynamic model capable of reflecting the idea of constant transformation, we created a graphic system that allows the brand to adapt organically and flexibly to different expression needs.
A movement that builds narratives and inspires. Which can be used in physical, printed or digital media.
The projected dynamic form was based on three concepts that lead to modernity.
Lightness —from solid to lightness | Dynamism — from static to movement | Fluidity — from concentration to expansion.
3 types of signatures were designed to better adapt to different types of communication and respective screens, supports and platforms.
The construction of these signatures respects the rules of harmony and proportion of the symbol/logo relationship so that in the institutional communication of the different media it is clearly understood that the discourse that matters comes from the same origin.
The central idea of the brand and its verbal signatures has two fundamental objectives. In internal communication, it will be intended that they strengthen the team spirit and embody the collective commitment. Externally, it is intended that they reflect its aspiration and the transversal values of the different areas of the company.
Project professionalism leaving customers, partners, workers and suppliers calm and worry-free.
The original Block Zero modular grids were created to provide a unique expression of authenticity in each representation of the brand.
The graphic exploration of these grids, their dynamics, flexibility and structures, will unleash an infinite potential of graphic solutions that will bring to the visual discourse of Bloco Zero the futuristic vision and the technological perspective that it needs.
These multimedia assets - between static and "motion" - are intended to become part of the visual universe of the brand in all its dimensions - printed materials, physical environments or decisively improving the digital experience of the company's contents.
Innovation is represented in the confidence of using bio-mimicry that relates natural constructions with strong, optimistic and bright colors based on a futuristic language.
Transformation of visual communication, landscape and work environment.
A system that allows the brand to stand out in the sector.
With a focus on flexibility and renewal, we have developed a grid that transports the communication system along a path of innovation and sustainability based on the digital experience.
The developed image works as a fluid symbol that vibrates in its structure.
The proposal arises from the vision of mentoring the company's human resources, and all those with whom it relates, from the organization's mission in favor of sustainability and social responsibility.
The world is changing towards an environment that is much more focused on technologies that will revolutionize the environmental part of the planet.
Only through innovation and information will society achieve a better and more sustainable future.
The launch of this commitment will help reinforce the company's message among its audiences - giving meaning to its brand designation - and preparing for a better future.