ALIMO Spices
August, 2024
Food & Drinks
ALIMO Spices
The vibrant and bustling spice markets and bazaars of India
The brief
With their intense colors, contagious energy, and rich aromas – served as the inspiration for the design developed by Duplo Network for the Alimo Spices Bazaar range.
A visual journey capturing the essence of Indian spices was created through the use of ornate arches and doorways, iconic elements of Indian architecture that symbolize entry into a world of rich and diverse flavors.
Approach
The packaging was designed to evoke a sense of discovery, connecting India’s culinary traditions with a modern, vivid, and authentic visual language.
Each group or type of spice is represented by a distinct arch-shaped doorway and color, allowing for quick and intuitive identification by the consumer.