ALIMO Spices

August, 2024

Food & Drinks

ALIMO Spices


The vibrant and bustling spice markets and bazaars of India

The brief


With their intense colors, contagious energy, and rich aromas – served as the inspiration for the design developed by Duplo Network for the Alimo Spices Bazaar range.

A visual journey capturing the essence of Indian spices was created through the use of ornate arches and doorways, iconic elements of Indian architecture that symbolize entry into a world of rich and diverse flavors.

Approach


The packaging was designed to evoke a sense of discovery, connecting India’s culinary traditions with a modern, vivid, and authentic visual language.

Each group or type of spice is represented by a distinct arch-shaped doorway and color, allowing for quick and intuitive identification by the consumer.


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