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Faculty of Economics at the University of Coimbra

The communication created explores the individual experiences of each one in their own academic training.

Seeking the ideal of the educational institutions of the future — plural, tolerant, eclectic and diverse, the project conveys its vision through a unique concept that achieves a new empathy of the public with FEUC, drawing the attention of the audiences through an interactive approach. and multi-dimensional that enhances people's experience.

The dynamism of its construction alludes to the diversity of FEUC's training offer and the possibility that each student has to find here all the necessary knowledge tools for their professional future.

The dynamic system presented, and the differences in the dimensions of the logo, correspond to different phases of the season in which the celebrations themselves are found, presenting at the start of the celebrations a lighter dimension that gradually gains expression until the peak of the events.

The three-dimensional objects bring movement, arbitrariness and experimentalism to the Visual Identity, keeping it faithful to the institution's creative spirit.

The differentiated solid elements, as well as the simple geometric shapes, and the different textures that dress the different solids, metaphorically represent the diversity and multidisciplinarity of the institution at the same time and are, at the same time, the unifying elements of the visual identity.

Various textures were collected from the “Limas”, from the coverings of the most modern buildings on the FEUC Campus, which give the forms a new dimension, bringing them closer to the concrete physical spaces where the different actions take place.